SINGAPORE - 1 February 2017 - ReFUEL4, the leading AI-driven creative platform, today announced that it has been selected as a Snapchat Creative API Partner.
"Creatives have such power to transform campaign performance," said Kazuhiro Takiguchi, CEO of ReFUEL4. "Advertisers are crying out for ads that are exactly appropriate for target audiences, delivered promptly when they are needed. ReFUEL4's innovative approach to match human design intuition and machine learning meets that need. We are excited to be on board with Snapchat."
ReFUEL4 is the go-to creative solution for real time creative development and management, powered by the world's leading creative AI - SHAKA. SHAKA drives a creative development process that seamlessly integrates with advertisers' work flows and media platforms. SHAKA's performance models improves efficacy and reduces wastage by predicting performance of individual ads. Advertisers then chose the best ranked ads to run.
"Video is an amazing driver of brand interaction in our mobile first world," explained Ithamar Sorek, Chief Revenue Officer, ReFUEL4. "ReFUEL4's creative engine, powered by humans and guided by AI has already proven itself to handle the different demands of brand and direct response advertisers in a world where video is king."
For more information, log on to www.refuel4.com.
ReFUEL4 is the world's first ad development creative platform that uses a machine-learning model to pair 10,000 designers worldwide and AI to deliver maximum creative effectiveness. Using compositional analytical tools, ReFUEL4 provides designers with real-time performance and targeting data, which then guides further design iterations, creating sustained performance enhancement.
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