Group Mission & Our DNA



Engage people and companies
around the world

Changing the rules of engagement globally.

Brands and people are interacting in profoundly new ways. Forms and rules of engagement continue to morph based on new innovations in technology, as well as style.

There are examples where ubiquitous connections and always-on communications have shrunk distance, but also has fueled divisions. However, there is hope that an emerging class of global company and citizens will use technology to engage and empower. We already see a trend of a unifying sense of empathy.

That is why we believe that meaningful engagement between brands and people will enrich societies. We will help brands use technology to carry meaningful interactions that resonant with consumers rather than just talk to them.

As a first step, we will provide tools that will listen respectfully. This is an important gateway to improving products and services.

Collaboration is the next important pillar. This is a way to create beyond physical barriers and to seek opportunities globally. For companies it means tapping on global talent pool, for individuals it means more opportunities.

Listening and collaborating regardless of boundary and language will unlock value for brands. This virtuous, self-sustaining cycle will bring new innovations to life.

We believe that creating this kind of economic cycle will make society and the world as a whole a better place.


Message From The Founder

The members of the Allied Architects Group aim to achieve the GROUP MISSION
based on the thoughts contained in the "Message from the Founder".

To my colleagues,

I have built and worked in startups for almost 20 years. During that time, I enjoyed many experiences, and I have had to learn a lot. I thought that this would be a useful juncture for me to share what I have been through, for us to reach a common understanding of my ethos for success.

The Allied Architects group continues to evolve and grow. We now have significant operations in China as well as development teams in Vietnam. Creadits is building a global business supported by a network of operations in many countries.

As we are poised to become more diverse and complex, I feel it is appropriate for me to communicate to you the common philosophy that underlies our group, which is anchored by what I value.

It is my sincere hope that this philosophy will guide the path that each of you will take in the future, and that your journey will add something wonderful to our collective experience.

Work as Adventure

To me, work is an adventure with challenges, risks and rewards. It has been a series of enriching and shared experiences I have had with all my colleagues thus far, and what I hope will continue.

It was around the year 2000 when I went on an adventure seriously for the first time. I quit my stable job at a large company, cut my salary in half, and created an internet-based startup in what only seemed like a one-way journey.

It was a strange, heady sensation, with a mix of emotions: excitement for the future I imagined, anxiety stemming from letting go of the things I had, and impatience to prove wrong the feeling that there might be no path to success.

The purpose of the adventure is not to gain competitive advantage. It was focusing on the adventure that resulted in gaining competitive advantage.

Passion drove the whole team at that time. Everyone was on fire, and nobody could rain on our parade. We encouraged one another to keep the fire going, and the good vibes continued even as we met challenge after challenge.

We developed competitive advantages in our field beyond our expectations (or so I was told), and began to gain respect from the industry - both customers and competitors.

The purpose of the adventure is not to gain competitive advantage. It was focusing on the adventure that resulted in gaining competitive advantage.

Adventures are the best mentors.

A question I keep thinking about is what are the key ingredients of a great adventure?:

I have come to the conclusion that there are two key ingredients - partnership and self-analysis.

Partnership is Anchored by Trust

The key to having an adventure you can be passionate about is the participation of a diverse group of friends and a strong relationship with them based on trust. Diversity and trust - one must be found and one must be built.

Trust comes from a mutual understanding of risk, and tacit agreement to do everything for the team to succeed. The first step in building trust is through candour. In any fast-paced commercial environment, team members need to be able to communicate clearly with actionable feedback.

This feedback has to be accepted in the spirit it was given - i.e. to improve the situation. It is not personal criticism. This sort of productive transparency drives results for high performing teams.

I am Japanese, and the truth of it is that it is culturally very difficult for me to behave this way. This is a skill I have to keep practising.

Let me give you a very recent example:

Anyone who knows me knows I love to learn. I signed up for an executive MBA program two years ago to get more insights into global business. Out of my class of 107 students, all senior executives, I am the only Japanese.

I have not completed the program yet, but I learnt a lot already. One clear message delivered to me by both my class advisor and lead professor was: "You think too much about saying the correct answer. I want you to share what you're strongly feeling. This is the valuable insight. Don't dilute it by worrying about being polite. Those around you want your insight and will support you."

It is not easy to find the right answers to the various challenges that arise. When embarking on something challenging, facts and situations change and one must be comfortable with ambiguity and uncertainty. Decisions still have to be made, risks must be taken for progress.

The quality and speed of those decisions can be improved by keeping an open, questioning mind, talking with the team, and considering various opinions and perspectives.

Be proactive in sharing your point of view. Be constructive when you do.

Make suggestions, and be open to the suggestions of others.

Constructive honesty with colleagues is very important in maintaining a trusting, appreciative, and respectful relationship with them, and is also crucial in maintaining an environment that makes it easy for everyone to work in.

Be constructively self-critical

Human beings instinctively want to ease their minds by blaming others.I also get those feelings easily.

"I knew it was wrong, but they told me to do it like this." "I knew from the start that it would not go well." "The environment changed suddenly."It is easy to blame extrinsic factors for anything that goes wrong. Amusingly, I have never seen the same occurence when things go right!

However, if we are willing to look at ourselves critically, we can often discover amazing insights and new truths about ourselves.

Using objective analysis instead of blaming others, we can find out what we could have done better, what we could have avoided, or what we could have done to make essential improvements, which will lead to a better future.

I can speak from experience that looking the other way never ends well.

I feel that if we have faith in our own values, we will have dignity as individuals, which will lead to confidence to self-analyse and in many ways help us understand others better.

Taking responsibility is being critical of yourself and committing to solve things that are uncertain. It keeps you on your toes.

Even if it is a small challenge, determined people will not give up even when others make excuses. Instead, they take the extra step to improve.

I believe this form of self-critique will build your confidence. This will be evident to your team and help you integrate with them.

It is difficult to do this, I admit. Be mindful that self-critique is not self-blame. In the same way I described how to practice candour with your colleagues, apply it to yourself. Even baby steps here will produce great results.

We want to continue to be a company that delivers happiness and joy to many people around the world (customers, society, shareholders, family and friends) by creating products and services that everyone in the group can be proud of.

I strongly hope that through our shared adventure, which aims to achieve our goals, all of you who work with us will also achieve self-realization and happiness.

Adventures are the best mentors.

Allied Architects Group